Where supermarket music used to resemble elevator music, it’s now a burgeoning way to break new Australian artists. But if the staff don’t like it as well they’ll turn it down and we don’t want that to happen.”Įighteen months ago streaming service Pandora made specialised playlists for alcohol retailer BWS, which led to a partnership with its owner Woolworths that began a year ago. “We want to play music in stores that is great and gets people singing along or dancing in the aisles. “Historically retail outlets used to have the same music on a loop which will eventually drive customers - and staff - insane,” Rick Gleave of Pandora says. Supermarket giants are now using strategically designed playlists to make customers sing and dance in the aisles with familiar and feel-good pop hits.
Gone are the days when grocery shopping was soundtracked by bland, easy-listening muzak. SUPERMARKETS are becoming the new nightclubs.
